Pizza and the web.

Benjamin W.

January 6, 2011

I love Pizza so much. And as I love it so much, I contemplate it in all it’s splendor.

That’s when I decided that a great pizza was like a great website. Let me explain:

To make a good pizza you need great sauce or great cheese or great crust. If the cheese is amazing but the sauce and pizza are okay, you’ll still say, “that was a good pizza”.

But to create a great pizza, all three components have to be great. Amazing bubbly cheese, perfect tomato sauce (not too sweet, not too acidic) and a crispy, bubbly, buttery crust.

It’s the same with a web site or any product for that matter. It can look amazing but if the content isn’t compelling, no one will care. The content has to be great but if no one can find it on your site, so what. And if people actually find you on the web but you show no character, no goodness, no you, why would they come back ever again.

From now on, I want to make great pizza more often.

37signals Illustrations

Benjamin W.

November 11, 2010

This is another great post from 37signals.

Jamie describes the product illustration process for Basecamp. You should go read it. It’s not long and it gives some great insights.

It’s not an easy task to give a sense of an app from a small drawing of some icons. What I love about this post is that it shows iteration. It shows that the first idea really wasn’t the best idea. Still the first idea had to be executed so that we could see what was or wasn’t working. And get feedback. If he just thought and thought and thought until it hit him like a bolt of lightning, he wouldn’t have come up with that final illustration which is by far my favorite. It says what it needs to say in a clean way.

This is something I need to work on. There are too many ideas in my head that stay there because they’re not good enough yet. They only way for them or me to get good enough is to do those ideas as best I can. Put them out there. And do it again and again.

The Glif: First Kickstarter Project Contribution.

Benjamin W.

October 4, 2010

I just backed my first Kickstarter project. And I’m really excited about it. Iv’e been following Kickstarter for a while. I love what they’re doing and am so glad to finally back something.

If this is something you’re really excited about, I hope you’ll back them $20.

(via Daring Fireball)

Lemonade: Detroit

Benjamin W.

September 16, 2010

Lemonade: Detroit Trailer from Erik Proulx on Vimeo.

‘The Wilderness Downtown’ by Chris Milk

Benjamin W.

September 1, 2010

When you get a sec, go and watch this. We need more videos like this.

http://thewildernessdowntown.com/

(via DF)

Workaholism vs. Initiative

Benjamin W.

June 14, 2010

Workaholism is putting in more hours because you don’t know what else to do.

Initiative is caring about something enough to do more than is required of you.

I’m starting my own business. This tends to fill my head with constant questions about what I’m doing wrong and second guessing tactics, skills, work ethic, etc. And I’ve heard time and again, “You have to work really hard to make it in x industry.” This idea has always scared me. Here’s why:

The words “hard work” sound tedious, annoying, boring, grueling, etc. Not on the surface but just in the back of my mind somewhere. I get scared because I start to think in order to win at something, it has to be tedious or annoying or something bad. It’s just not true.

When someone says “you have to work hard”, they’re talking about things that aren’t easy. But that doesn’t mean they aren’t fun. When you’re not being chased by a pack of wolves or out hunting for your only meal this week, the challenges you want to overcome are now a choice.

So, I’m avoiding “hard work” for the sake of it. And taking initiative toward things that really interest me. That’s when I really do things I’m proud of.

Merlin Mann on Future Proofing Your Passion

Benjamin W.

May 18, 2010

Merlin Mann distills the unbelievable amount of over lapping anxieties in my head into small chunks of advice that make me think there might be another way of doing things that isn’t so painful. His new post on 43folders is no exception.

Just go read it.

Letter Case

Graphic Design & Web Design

Letter Case was my one-man design shop based in Los Angeles, CA.
I ran it for 2 years until I joined Typekit in January 2011.

In my spare time I've been learning to program by building my first web application.
A simple tool called Talkative to help people publish their talks on the web.

My current project is The Briefcase. A blog and podcast.
It's a place for me to create and publish stuff.

If you have any comments, thoughts or questions,
feel free to contact me at: benthomaswelch [at] gmail.com.

Thanks for checking out my blog. Cheers!

Simplicity is harder than it looks.