Pizza and the web.

Benjamin W.

January 6, 2011

I love Pizza so much. And as I love it so much, I contemplate it in all it’s splendor.

That’s when I decided that a great pizza was like a great website. Let me explain:

To make a good pizza you need great sauce or great cheese or great crust. If the cheese is amazing but the sauce and pizza are okay, you’ll still say, “that was a good pizza”.

But to create a great pizza, all three components have to be great. Amazing bubbly cheese, perfect tomato sauce (not too sweet, not too acidic) and a crispy, bubbly, buttery crust.

It’s the same with a web site or any product for that matter. It can look amazing but if the content isn’t compelling, no one will care. The content has to be great but if no one can find it on your site, so what. And if people actually find you on the web but you show no character, no goodness, no you, why would they come back ever again.

From now on, I want to make great pizza more often.

The Blackberry Playbook

Benjamin W.

The Blackberry Playbook.

Impressive demo. I can’t help but think that the touch sensitive bezel is going to present some issues. When I hold my iPad, I usually have a thumb or two on the bezels. It would be really frustrating if I kept minimizing my video or game by accident.

37signals Illustrations

Benjamin W.

November 11, 2010

This is another great post from 37signals.

Jamie describes the product illustration process for Basecamp. You should go read it. It’s not long and it gives some great insights.

It’s not an easy task to give a sense of an app from a small drawing of some icons. What I love about this post is that it shows iteration. It shows that the first idea really wasn’t the best idea. Still the first idea had to be executed so that we could see what was or wasn’t working. And get feedback. If he just thought and thought and thought until it hit him like a bolt of lightning, he wouldn’t have come up with that final illustration which is by far my favorite. It says what it needs to say in a clean way.

This is something I need to work on. There are too many ideas in my head that stay there because they’re not good enough yet. They only way for them or me to get good enough is to do those ideas as best I can. Put them out there. And do it again and again.

The Glif: First Kickstarter Project Contribution.

Benjamin W.

October 4, 2010

I just backed my first Kickstarter project. And I’m really excited about it. Iv’e been following Kickstarter for a while. I love what they’re doing and am so glad to finally back something.

If this is something you’re really excited about, I hope you’ll back them $20.

(via Daring Fireball)

Design inspiration in new places.

Benjamin W.

September 29, 2010

As a graphic/web designer, every once in a while you may find a need to explore the web for lovely looking things and find some inspiration. I don’t think there’s a better place to look than BIKEEXIF.

I look upon these motorcycles with envy.

You’re not competing with the iPad.

Benjamin W.

September 27, 2010

In all this talk about Apple vs. Nameless Ugly Product #4459, it’s always about iOS vs. Android. Or iPad vs. Samsung Galaxy no one cares. Or Mac vs. PC. But there’s something missing in all these product vs. product battles.

No matter how great the new Samsung Galaxy Submarine 40S3 is, even if it matches the iPhone 4 in every possible way, Apple has gotten everything else better than you as well. Customer service at Apple is unparalleled in my experience. I can’t think of a better retail store. I actually pause my TiVO to watch their ads. They deliver the best they can at every stage of the chain.

To all the companies out there that are designing an iPad killer that’s basically an iPad but with more clutter from carriers, a less responsive screen and better notifications:

You’re not competing with the iPad. You’re competing with Apple’s attention to detail in customer service. You’re competing with the most successful retail stores that exist. You’re competing with AppleCare. And you’re competing with iTunes. I know it’s not perfect but it gets the job done for just about everyone.

And to all the Paul Thurrott’s out there, predicting Apples’ demise every time a new Droid comes out. Until your favorite [insert non-Apple company here] starts to care about these things a lot, I’ll sleep like a baby every night knowing that when the BlackPad comes out, they’ll be selling it at the Verizon store. Good luck with that.

Geeky side-note:

This is my first blog post written in Markdown. Scrivener and Markdown, I actually might blog again.

Lemonade: Detroit

Benjamin W.

September 16, 2010

Lemonade: Detroit Trailer from Erik Proulx on Vimeo.

Letter Case

Graphic Design & Web Design

Letter Case was my one-man design shop based in Los Angeles, CA.
I ran it for 2 years until I joined Typekit in January 2011.

In my spare time I've been learning to program by building my first web application.
A simple tool called Talkative to help people publish their talks on the web.

My current project is The Briefcase. A blog and podcast.
It's a place for me to create and publish stuff.

If you have any comments, thoughts or questions,
feel free to contact me at: benthomaswelch [at] gmail.com.

Thanks for checking out my blog. Cheers!

Simplicity is harder than it looks.