You can’t buy apps for people.

Benjamin W.

January 7, 2011

iTunes lets you gift someone an album.

iTunes buy now link

But if you were thinking about buying someone a late Christmas present and that present just might have been an app from the new App Store, let me crush your dreams now and save you the pain of this discovery:

Mac App Store buy now link

It made me realize you can’t gift someone an app from the iPad or iPhone app stores either. This seems like a missed opportunity to me. How many apps would have been gifted over Christmas had this feature been available and highlighted?

The Blackberry Playbook

Benjamin W.

January 6, 2011

The Blackberry Playbook.

Impressive demo. I can’t help but think that the touch sensitive bezel is going to present some issues. When I hold my iPad, I usually have a thumb or two on the bezels. It would be really frustrating if I kept minimizing my video or game by accident.

You’re not competing with the iPad.

Benjamin W.

September 27, 2010

In all this talk about Apple vs. Nameless Ugly Product #4459, it’s always about iOS vs. Android. Or iPad vs. Samsung Galaxy no one cares. Or Mac vs. PC. But there’s something missing in all these product vs. product battles.

No matter how great the new Samsung Galaxy Submarine 40S3 is, even if it matches the iPhone 4 in every possible way, Apple has gotten everything else better than you as well. Customer service at Apple is unparalleled in my experience. I can’t think of a better retail store. I actually pause my TiVO to watch their ads. They deliver the best they can at every stage of the chain.

To all the companies out there that are designing an iPad killer that’s basically an iPad but with more clutter from carriers, a less responsive screen and better notifications:

You’re not competing with the iPad. You’re competing with Apple’s attention to detail in customer service. You’re competing with the most successful retail stores that exist. You’re competing with AppleCare. And you’re competing with iTunes. I know it’s not perfect but it gets the job done for just about everyone.

And to all the Paul Thurrott’s out there, predicting Apples’ demise every time a new Droid comes out. Until your favorite [insert non-Apple company here] starts to care about these things a lot, I’ll sleep like a baby every night knowing that when the BlackPad comes out, they’ll be selling it at the Verizon store. Good luck with that.

Geeky side-note:

This is my first blog post written in Markdown. Scrivener and Markdown, I actually might blog again.

iPad. I want one but until then…

Benjamin W.

April 7, 2010

John Gruber wrote his review of the iPad. It’s really good. It’s extensive but in the right way. Hater or lover, you’ll get a sense of the possibilities and limitations of this beautiful piece of delish.

I’m a little tired of the “closed system” argument although Cory Doctorow’s post is very thought provoking. This device is bringing joy to a lot of people and a ton of inspiration. You may not be able to create apps right on the device or open it up or geek out customizing the core functionality but I have a MacPro and I’ve never written an app and wish I never had to open it up and have opened the Terminal once. I’ve never been more inspired than right now to write code, create, design and help others to do so with my mac, the iPad and the web. It may not give you tools that directly allow tinkering but it gives you a reason to care about tinkering. It doesn’t make tinkering easy, it just makes it worthwhile. At least for me.

So, stop your whining and do something. I know that education about our culture and what it should be is doing something. But education will only change things when those you teach actually build something real. So build something. Use the limitations of the iPad to inspire creativity or use your hatred of closed systems to build something open and better or encourage others to do so. Apple is a company putting out products that they (Steve) love and that others love too. It’s as simple as that.

I don’t wish the iPad was more open. I hope that Steve Jobs and those at Apple, stick to their guns and keep making things the best way they know how. But I want thousands more people to do the same. I’m not in the cult of Mac. I’m in the cult of Make Shit You’re Proud Of. And Apple does that better than anyone. More please.

Letter Case

Graphic Design & Web Design

Letter Case was my one-man design shop based in Los Angeles, CA.
I ran it for 2 years until I joined Typekit in January 2011.

In my spare time I've been learning to program by building my first web application.
A simple tool called Talkative to help people publish their talks on the web.

My current project is The Briefcase. A blog and podcast.
It's a place for me to create and publish stuff.

If you have any comments, thoughts or questions,
feel free to contact me at: benthomaswelch [at] gmail.com.

Thanks for checking out my blog. Cheers!

Simplicity is harder than it looks.