You spam too.

Benjamin W.

March 27, 2010

I along with pretty much everyone on earth, I hate spam. I don’t know why it exists. The only explanation that I can come up with is that 1 out of 1,000,000 people responds. And that is a good enough excuse to hit the send button since it costs you nearly nothing to do so. But all this has been said.

I was reading a recent post on the 37signals blog, Spam is a way of thinking. And I think Jason touched on the exact thing that I hate about it. There’s no effort. It’s impersonal. It’s easy. It requires no thought. And we do it too.

There is the really spammy spam. The emails about getting better in bed or medical marijuana. The kind pretty much anyone can rally against. But then there’s the less obvious stuff. The “I’ve met you in person so It’s ok that I’m sending you and everyone else I know the same facebook message in hopes of getting something out of it” spam. This is the type we sweep under the rug and ignore and yet it clutters up my inbox and creates more anxiety than any of that other crap.

I’m not saying this because I hate it and it’s wrong and you people should be punished. I’m guilty of the same thing. What I want to say is that it is actually a no-win game for everyone involved.

I truly believe that you get out of the universe what you put in. So if you are cutting corners, writing boring shit and blasting everyone you know with the generic “hello my friend” greeting, you are pissing people off and more importantly, you’re not making them feel good, important or special and they won’t feel compelled to respond.

If you think I can help you, ask me. Call me up. Write me an email. Explain what you need and how you think I can help and I’m telling you, I will respond with enthusiasm and be so much more helpful than the fast, unthoughtful, response I would contemplate but never send after getting your spam.

My power mac and kernal panic are having a picnic

Benjamin W.

October 22, 2009

Well, I’m sad to say that my mac has been having some serious issues. It’s at the apple store for 48 hours and hopefully it’s just some faulty RAM because I can’t afford much more for repairs. So thanks to the other apple product I can’t live without and the wordpress app, I’m still able to blog.

This brings me to my list of tips for anyone experiencing kernal panic on your mac:

  1. Do a hardware test. Find your original OSX install disc and pop it in. Then restart the computer and hold down the option key as it is booting up. You’ll see the hardware test as an option. Do it. The mac genius at the northridge Apple store said I should do an erase and install first as it’s usually software related. Sure but the hardware test takes 30 min and I don’t have to erase anything or reinstall a bunch of software and I’ll know if there’s something wrong with the hardware. And that’s way Bette than the guessing game I’ve been playing for the last 4 days.

  2. The mac genius first line of defense is: erase and install first, ask questions later. So if your hardware test came out ok, you should just back up everything and do an erase and install of OSX. The Apple Store charges $99 to do it and there’s no point in bringing in if you’re not ready to erase the drive.

And 3. After all this, if it is still kernal panicing and your hair is as white as mine, the apple genius will run a diagnostic that can last three days. And you should hope to god that your warranty is still good. Because if it’s anything but faulty RAM, you could be looking at a good $600 at least to fix it. If you’re still protected with AppleCare than everything should work out okay.

Really, I just want a one of those beautiful new 27.5 inch iMacs and a magic mouse. It will be mine. Oh yes, it will be mine.

Letter Case

Graphic Design & Web Design

Letter Case was my one-man design shop based in Los Angeles, CA.
I ran it for 2 years until I joined Typekit in January 2011.

In my spare time I've been learning to program by building my first web application.
A simple tool called Talkative to help people publish their talks on the web.

My current project is The Briefcase. A blog and podcast.
It's a place for me to create and publish stuff.

If you have any comments, thoughts or questions,
feel free to contact me at: benthomaswelch [at]

Thanks for checking out my blog. Cheers!

Simplicity is harder than it looks.