Newspapers A La Carte

Benjamin W.

December 23, 2010

There is a dream that I can’t help but dream.

Everything, everywhere, anytime, a la carte.

And though it seems slow going I get a taste of it when I realize that episode I missed is on Hulu or I remember an old song from my high school years. Of course it’s on iTunes.

This got me thinking about newspapers. The problem I have with them is that I only want to read 10% of each one. It’s not like MacWorld which is full of stuff I’m into. Macworld can survive as a print mag because the people who subscribe to it probably read most, if not all of each issue. But a newspaper has to appeal to everyone. Its job is to give me the most important information, on any topic, anywhere in the world. And it has to appeal to me, my mom, my mean neighbor and everyone else, all at the same time. That’s tough.

Let’s say you download the Wall Street Journal app on your iPad. You can share links and see what your colleagues are reading/sharing. You can post the links to your blog or email them to your dad. The only difference is, everything is free with excerpts but it cost’s 10¢ for each full article.

I know, I know. Pay Wall!!! Ahhhhh! Run!!! Murdoch is a dinosaur!

But I don’t look at it like that. This way you really get what you pay for and you don’t pay for anything you don’t want. You can still get a sense of what’s happening in the financial/tech/battle world but the things you’re really interested in, you pay for.

In an “all free or nothing free” newspaper world, I’d prefer nothing. But in a mostly free news world, I’d be handing over a lot more cash than I am now. Or at least a few dimes.

Letter Case

Graphic Design & Web Design

Letter Case was my one-man design shop based in Los Angeles, CA.
I ran it for 2 years until I joined Typekit in January 2011.

In my spare time I've been learning to program by building my first web application.
A simple tool called Talkative to help people publish their talks on the web.

My current project is The Briefcase. A blog and podcast.
It's a place for me to create and publish stuff.

If you have any comments, thoughts or questions,
feel free to contact me at: benthomaswelch [at] gmail.com.

Thanks for checking out my blog. Cheers!

Simplicity is harder than it looks.