I locked myself in.

Benjamin W.

September 28, 2010

I’m locked in to all kinds of crap. My mac, iPhone, FreshBooks, Backpack, etc. But I’m locked in by choice. I wouldn’t even want to leave if I could. I love these tools. They’re a joy to use and have become indispensable to what I do. This is the best kind of customer loyalty there is.

I can’t believe that in the age of twitter, blogging and yelp, we can’t find some way to overcome the incredibly terrible service we get from Telcos and ISPs.

AT&T should have bought GrandCentral and turned it into a free product like Google Voice. Verizon should have such good customer service that a 2 year contract isn’t even required because you wouldn’t leave if you had the chance.

That’s something people can learn from Apple. They’re a product based company. There’s more competition in the product area. They know they have to respond and so they’re constantly innovating to stay ahead of that competition.

But with Telcos, they know they have you by the balls for two years. Oh, what a beautiful day it will be when I stay with my ISP out of loyalty.

Letter Case

Graphic Design & Web Design

Letter Case was my one-man design shop based in Los Angeles, CA.
I ran it for 2 years until I joined Typekit in January 2011.

In my spare time I've been learning to program by building my first web application.
A simple tool called Talkative to help people publish their talks on the web.

My current project is The Briefcase. A blog and podcast.
It's a place for me to create and publish stuff.

If you have any comments, thoughts or questions,
feel free to contact me at: benthomaswelch [at] gmail.com.

Thanks for checking out my blog. Cheers!

Simplicity is harder than it looks.