October 11, 2010
So, I really want Windows Phone 7 to be awesome. I feel bad even saying that out loud but it’s the best looking, non-iPhone OS I’ve seen. And it may be awesome but…
How can I trust a company to make an amazing, polished, fresh approach to a mobile OS when they put this video in their presskit.
I don’t even know where to begin. This is their big unveiling? There is just nothing sexy or clear about the points Ballmer makes. I have no idea after watching this why I should care about Windows Phone 7. Here are some choice samples:
So the range of things that people will do with these devices… And they are beautiful. Each in it’s own way, exceptionally beautiful. The hardware and the way the software is always delightful across each and everyone of these experiences.
Give me a break. You really think the integration of hardware and software is a battle you should bother fighting at all? And beautiful? I can barely tell the difference between any of these and the only reason I can at all, is that they have the manufacturers logo on the face of every single one. And here’s another classic:
We wanted the Windows Phone to be always delightful for you. Whether you were looking for a place to eat, reading mail, catching up with friends or making a phone call for example.
I think that last one was a jab at the iPhone 4 but I couldn’t tell in the way Ballmer was reading the teleprompter. I just want to feel like Windows Phone 7 stands for something. And right now, I’m feeling really let down.
I wasn’t going to make the switch from my iPhone 4 but then I saw this video and realized, Microsoft does get me. 326 pixels per inch, who fucking cares? Emoticons baby!
Graphic Design & Web Design
Letter Case was my one-man design shop based in Los Angeles, CA.
I ran it for 2 years until I joined Typekit in January 2011.
In my spare time I've been learning to program by building my first web application.
A simple tool called Talkative to help people publish their talks on the web.
My current project is The Briefcase. A blog and podcast.
It's a place for me to create and publish stuff.
If you have any comments, thoughts or questions,
feel free to contact me at: benthomaswelch [at] gmail.com.
Thanks for checking out my blog. Cheers!
Simplicity is harder than it looks.