You’re not competing with the iPad.

Benjamin W.

September 27, 2010

In all this talk about Apple vs. Nameless Ugly Product #4459, it’s always about iOS vs. Android. Or iPad vs. Samsung Galaxy no one cares. Or Mac vs. PC. But there’s something missing in all these product vs. product battles.

No matter how great the new Samsung Galaxy Submarine 40S3 is, even if it matches the iPhone 4 in every possible way, Apple has gotten everything else better than you as well. Customer service at Apple is unparalleled in my experience. I can’t think of a better retail store. I actually pause my TiVO to watch their ads. They deliver the best they can at every stage of the chain.

To all the companies out there that are designing an iPad killer that’s basically an iPad but with more clutter from carriers, a less responsive screen and better notifications:

You’re not competing with the iPad. You’re competing with Apple’s attention to detail in customer service. You’re competing with the most successful retail stores that exist. You’re competing with AppleCare. And you’re competing with iTunes. I know it’s not perfect but it gets the job done for just about everyone.

And to all the Paul Thurrott’s out there, predicting Apples’ demise every time a new Droid comes out. Until your favorite [insert non-Apple company here] starts to care about these things a lot, I’ll sleep like a baby every night knowing that when the BlackPad comes out, they’ll be selling it at the Verizon store. Good luck with that.

Geeky side-note:

This is my first blog post written in Markdown. Scrivener and Markdown, I actually might blog again.

Letter Case

Graphic Design & Web Design

Letter Case was my one-man design shop based in Los Angeles, CA.
I ran it for 2 years until I joined Typekit in January 2011.

In my spare time I've been learning to program by building my first web application.
A simple tool called Talkative to help people publish their talks on the web.

My current project is The Briefcase. A blog and podcast.
It's a place for me to create and publish stuff.

If you have any comments, thoughts or questions,
feel free to contact me at: benthomaswelch [at] gmail.com.

Thanks for checking out my blog. Cheers!

Simplicity is harder than it looks.